Web Design

During our consultation, you’ll share your vision for your business. We’ll talk about branding, messaging, mood and content. Don’t worry, you’ll get a questionnaire that will help you refine your thoughts and I’ll guide you every step of the way.

Your brand is your first impression. Let’s make it good!

Your brand kit is your color palette, font selection, “mood” board and logo. I offer branding as part of your web package – a really great value! You’ll receive high quality image files of your unique color palette, font selection, and a uniquely designed logo and favicon. You even have easy access to all of your assets, any time, through your own private portal!

As part of your branding, I can design your logo if you need one. Your logo represents your business; it should be eye-catching and easy to remember, but speak your message and mood in one image. That’s a tall order! Your favicon (“favorite icon”) is the icon that represents your business – usually taken from your logo. Think the Nike “swoosh” or the American Red Cross’s red cross. I will help you come up with just the right logo and favicon.

Your message is your lasting impression. It’s even more important than branding. You have 8-15 seconds to grab a potential clients’ attention; to keep it, they have to be engaged. I do this through story. Your client is the hero of their story; you are their guide. They want to know how you’re going to solve their problem and why they should choose you. That’s your message, and I help you craft it.

Starter sites do not include full custom copywriting. I will provide a template to help you write your copy. You do not need to be a great writer! What I need is info on your clients’ problems and how you solve them, specifics on your services, and a bit about you/your company.  I will edit and polish it to make it beautiful and capture clients! Professional copywriting available for $300 additional.

You (or I, if you prefer) will choose a predesigned layout, and I then customize it to your branding and content. Your copy, images and branding will make a unique site just for you.

Your site build includes custom embellishments, bullet points and icons. This means I custom create these things for your site. For example, your services can each have a related image or icon and these will be branded and created for uniquely for you.

These things are optional, but great additions to your website are FAQs specific to your services, testimonials from your clients, a bio picture (professional or candid), a blog and/or newsletter, and an email opt-in and/or a lead magnet. These items are your responsibility to obtain or create, and I will add them to your site. (I do offer services to create lead magnets, set up email campaigns and opt-ins and write blog posts/newsletters.)

Your package includes integration of systems like your scheduler/ERM, email opt-ins, lead magnets, social media links and the like. It does not include setup of these systems and platforms (though I can help with those as additional projects!) but I will integrate them with your site for a great user experience, and better marketing for you!

Your site build includes basic SEO optimization using Yoast SEO and image management. I also run optimization on images and other site assets to make sure your site runs smoothly and pages load quickly. Most importantly, I format your pages to look great on computer screens, tablets and phones alike – as most people today view websites on their phones, this is a must!

Each step of the process has limited revisions, generally up to 3. Limits are specified in your contract. For branding and logo, I will send you initial drafts; once a design is chosen, we can do up to 2 rounds of revisions. For the website, I will send you the design to review; once approved and the site is built, we’ll have up to 3 rounds of revisions. The same is true for copy: after your consult you will have 3 revisions.

Please note that the initial design process may be limited at my discretion; if I can not provide you a satisfactory initial draft after a few tries, I may not be the right designer for you. I want nothing more than the best for you, so in such a circumstance we will work to come to an agreement on how to proceed.

You have access to two portals: one for your account and one for branding. Your account portal (through Dubsado) gives you access to all contracts, forms, invoices and other info you need for your projects. Your branding portal (through Brandy) gives you anytime-access to your logos, brand board, colors, and fonts. You can download these at any time in various file formats, without waiting on me to respond to your requests! Even if I didn’t design your logo or branding, as part or your package I can store these for you to access.

As part of your package, you will have Privacy Policy and Terms of Use pages for all the legal stuff your site needs. I can also add a disclaimer to your footer as needed. Or, if you have your own legal info I can put that on your site instead.

On handoff, I send you a PDF on maintaining and updating your WordPress website. I give you basic training in using WordPress and Divi so that you can make text edits, swap images, and maintain your site. You also have access to the resource library for further education if you desire it!

I provide continued support for 2 weeks after handoff. This includes editing errors, adding services, tweaking copy or swapping images. It does not include major design changes. After the two weeks, I offer the Website Care Plan for ongoing support, plus maintenance and updates. Read more here.

During our consultation, you’ll share your vision for your business. We’ll talk about branding, messaging, mood and content. Don’t worry, you’ll get a questionnaire that will help you refine your thoughts and I’ll guide you every step of the way.

Your brand is your first impression. Let’s make it good!

Your brand kit is your color palette, font selection, “mood” board and logo. I offer branding as part of your web package – a really great value! You’ll receive high quality image files of your unique color palette, font selection, and a uniquely designed logo and favicon. You even have easy access to all of your assets, any time, through your own private portal!

As part of your branding, I can design your logo if you need one. Your logo represents your business; it should be eye-catching and easy to remember, but speak your message and mood in one image. That’s a tall order! Your favicon (“favorite icon”) is the icon that represents your business – usually taken from your logo. Think the Nike “swoosh” or the American Red Cross’s red cross. I will help you come up with just the right logo and favicon.

Your message is your lasting impression. It’s even more important than branding. You have 8-15 seconds to grab a potential clients’ attention; to keep it, they have to be engaged. I do this through story. Your client is the hero of their story; you are their guide. They want to know how you’re going to solve their problem and why they should choose you. That’s your message, and I help you craft it.

Redesign will use your existing copy; if you need changes or additional copy, I will provide a template and/or guidelines for the content needed and will help you edit it as needed. Professional copywriting available for $300 additional.

Most sites start with a predesigned layout (though I will design a layout from scratch if that’s what we need!), and I then customize it to your branding and content. Custom sites include as many layout alterations as we need as I design the site. (Note: after design approval, further alterations will fall within the 3 total revisions allowed.)

Your site build includes custom embellishments, bullet points and icons. This means I custom create these things for your site. For example, your services can each have a related image or icon and these will be branded and created for uniquely for you.

These things are optional, but great additions to your website are FAQs specific to your services, testimonials from your clients, a bio picture (professional or candid), a blog and/or newsletter, and an email opt-in and/or a lead magnet. These items are your responsibility to obtain or create, and I will add them to your site. (I do offer services to create lead magnets, set up email campaigns and opt-ins and write blog posts/newsletters.)

Your package includes integration of systems like your scheduler/ERM, email opt-ins, lead magnets, social media links and the like. It does not include setup of these systems and platforms (though I can help with those as additional projects!) but I will integrate them with your site for a great user experience, and better marketing for you!

Your site build includes basic SEO optimization using Yoast SEO and image management. I also run optimization on images and other site assets to make sure your site runs smoothly and pages load quickly. Most importantly, I format your pages to look great on computer screens, tablets and phones alike – as most people today view websites on their phones, this is a must!

Each step of the process has limited revisions, generally up to 3. Limits are specified in your contract. For branding and logo, I will send you initial drafts; once a design is chosen, we can do up to 2 rounds of revisions. For the website, I will send you the design to review; once approved and the site is built, we’ll have up to 3 rounds of revisions. The same is true for copy: after your consult you will have 3 revisions.

Please note that the initial design process may be limited at my discretion; if I can not provide you a satisfactory initial draft after a few tries, I may not be the right designer for you. I want nothing more than the best for you, so in such a circumstance we will work to come to an agreement on how to proceed.

You have access to two portals: one for your account and one for branding. Your account portal (through Dubsado) gives you access to all contracts, forms, invoices and other info you need for your projects. Your branding portal (through Brandy) gives you anytime-access to your logos, brand board, colors, and fonts. You can download these at any time in various file formats, without waiting on me to respond to your requests! Even if I didn’t design your logo or branding, as part or your package I can store these for you to access.

As part of your package, you will have Privacy Policy and Terms of Use pages for all the legal stuff your site needs. I can also add a disclaimer to your footer as needed. Or, if you have your own legal info I can put that on your site instead.

On handoff, I send you a PDF on maintaining and updating your WordPress website. I give you basic training in using WordPress and Divi so that you can make text edits, swap images, and maintain your site. You also have access to the resource library for further education if you desire it!

I provide continued support for 2 weeks after handoff. This includes editing errors, adding services, tweaking copy or swapping images. It does not include major design changes. After the two weeks, I offer the Website Care Plan for ongoing support, plus maintenance and updates. Read more here.