Marketing Strategy

We’re visual beings; your colors, mood and fonts (typography) are that first impression that attract a client to you. Your brand needs to represent the solution to your client’s problems, so look and feel really are important! Plus, you’ll use this brand consistently across your marketing. Let’s make it amazing! 

• Strategy session (30 minutes)
• Branding design
• 2 revisions
• Brand board with your colors, fonts, and mood (no logo)

Please note that while logos are custom-designed, they may use design elements that prevent trademarking. Custom-drawn logos that can be trademarked are priced per project.
 

• Strategy session (30 minutes)
• Custom logo design
• 2 revisions

This is the MOST important part of your marketing! We’ll identify your target audience and their pain points, how you solve their problems, and what their success looks like by choosing you. 

• Strategy session (1 hour)
• Written marketing plan
• Copywriting guides
• Messaging workbook

Never have to worry about separate domain bills or forgetting to renew (and losing your site). Jennifer Elizabeth Designs also handles all potential back-end problems and correspondence regarding your domain.

• Domain name (URL) registration or transfer
• Domain privacy (protect your personal info)
• DNS management

Domain registrations are for one year; can be added to any yearly Care Plan, Hosting, Package OR purchased separately.

Never have to worry about separate hosting or forgetting to renew (and losing your site). Jennifer Elizabeth Designs also handles all potential back-end problems and correspondence regarding your hosting. 

• Secured Hosting
• Server Maintenance
• SSL Certificate

Creation of your Google Business Profile:

• Business demographics
• Contact details
• Services
• Hours
• Media assets

Plus, help verifying your business (or verification done for you if possible).

Also includes a written optimization plan (your strategy for increasing visibility, driving customer engagement, and improving your ranking in Google search results local search results).

Setup of your ESP (Email Service Provider), such as MailChimp or SiteGround Email Marketing:

• Business details
• Domain authorization
• SPF, DKIM, and DMARC records verification
• Email address verification
• Import of existing contact list (must be in CSV file format)
• Import of creative assets (logo & brand kit) if available
• Welcome email with lead magnet link

• 1-hour strategy call to plan 1 month of content for social media, blog, email marketing
• Content calendar with topics, post types, and schedule
• Includes a written content plan to make implementing your marketing simple!

Blogs are not dead – they’re a fantastic way to connect with your audience. Plus, regular blog content keeps your website content fresh, which boosts your SEO, driving more traffic to your site – and more customers to your business! Blog articles take the content from your email campaigns and expand on it, making an effective marketing strategy for attracting and serving your audience.

Design, formatting, and copy for 1-4 email campaigns and blog posts / month:

Email campaigns:

• 200-400 word email
• Audience-centered message
• Strategic message (nurture, education, entertainment, or sales)
• At least 1 CTA (call to action)
• Design and formatting
• Scheduling/sending in your ESP (email service provider such as MailChimp)

Blog articles:

• 600–1,000 word blog article
• SEO keywords
• Internal & external links where applicable
• Meta description
• Featured image
• Visual elements
• Design and formatting
• Scheduling/posting to your blog/website

Plus:

• Crossover content for maximum impact in reaching your target audience.
• BONUS! Includes a written outline for repurposing content to social media.

Pricing:
 

• 1 email+blog – $200
• 2 emails+blogs – $400
• 4 emails+blogs – $800