by Jennifer | Messaging, Marketing
Every Piece of Copy Should Serve Your ReaderGo Beyond “My Ideal Customer Is…”Think of Your Copy as Telling Your Customer’s StoryThe Framework I Follow: StoryBrandSometimes Your Customer Doesn’t Know What They NeedTry This Today Most of us... 
by Jennifer | Messaging, Marketing
Copy That Connects: 6 Elements to Meaningful Marketing That Makes Your Customers Feel Truly SeenThe Six Elements of Copy That Connects1. The problem (and its consequences)2. Your solution3. The transformation4. Benefits (also known as “selling points”)5....